ACNM is pleased to be working with the Centers for
Disease Control (CDC) on an initiative to reach out to women of reproductive age to urge them to
stop smoking. We will be working to
create and promote more online resources specifically for health care
professionals, including midwives.
You may have seen some of the CDC’s ads for their Tips from Former Smokers Media Campaign on TV or heard them on the radio over the past two years from the Office on Smoking and Health (http://www.cdc.gov/tobacco/campaign/tips/.) To date, thousands of smokers have been stimulated to quit, or attempt quitting, as a result of the campaign messages.Now, the CDC has filmed and recorded more ads with actual former smokers, and they have launched a very large national media buy starting July 2014. One of the new ads features a woman who smoked when she was pregnant with a message to other women to help them and their babies have better health. The CDC has also created new online materials for health care professionals that can help them encourage their patients who smoke to quit.
We will be using CDC information to adapt cessation tips and messages into talking points for CNMs/CMs (coming soon). As part of the CDC/ACNM project, we are helping to promote CDC practitioner resources, and get out ad messages and the 1-800-QUIT-NOW number (in Spanish as well) to patients. Midwives will be champions in helping more mothers and their children live healthier, tobacco-free lives.
Another part of the project is to promote the Virtual Online training (for CEUs) as a way to help clinicians assist patients with smoking cessation. ACNM has previously promoted this resource but will again highlight this great tool which focuses on patients who are pregnant or in their child-bearing years. The case-based learning uses simulated and actual patients, interactive activities and lectures, and gives providers the opportunity to interact with women of reproductive age regarding smoking cessation.
Other activities include an ACNM/AWHONN collaboration on sponsoring a social media/consumer facing Quit Challenge for smokers, and updating the Journal of Midwifery and Women's Health Share with Women handout on smoking during pregnancy.
Tobacco smoking, in particular cigarette smoking, remains
the leading preventable cause of death among American women and poses one of
the most significant threats to public health. Midwives can make a major
contribution to the long-term health of women by identifying women who smoke
and providing appropriate counseling on smoking cessation. We hope we can count
on our members to support this important initiative.