ACNM is pleased to be working with the Centers for
Disease Control (CDC) on an initiative to reach out to women of reproductive age to urge them to
stop smoking. We have created several online resources specifically for health care
professionals, including midwives.
You may have seen some of the CDCís ads for their Tips from Former
Smokers Media Campaign over the past two years from the Office on Smoking and Health
(http://www.cdc.gov/tobacco/campaign/tips/.) To date, thousands of smokers have been stimulated to quit, or
attempt quitting, as a result of the campaign messages. See the 2014 results of the campaign.
In July, the CDC filmed and recorded more ads with actual former smokers, and they have launched a very large national media buy. One of the new ads features a woman who smoked when she was pregnant with a message to other women to help them and their babies have better health. The CDC has also created new online materials for health care professionals that can help them encourage their patients who smoke to quit.
Talking Points for Clinicians
Virtual Online Training
Tobacco smoking, in particular cigarette smoking, remains
the leading preventable cause of death among American women and poses one of
the most significant threats to public health. Midwives can make a major
contribution to the long-term health of women by identifying women who smoke
and providing appropriate counseling on smoking cessation. We hope we can count
on our members to support this important initiative.