Nothing beats a media advisory if you want to get the media to your event. These "news release-ettes" are designed to go out the day before an event. They give a sharp visual element of what's going on, last minute information, and provide a quick scan of who, what, when, where, and why. Media advisories work best when sent as a follow up to a news release sent a few days before the event. Media advisories are particularly effective with the broadcast media, as they provide those crucial visual elements that are "camera ready."
If you do not already have a personal media contact list, there are a number of free newswire services that can distribute your advisory, including 24-7 Press Release (www.24-7pressrelease.com) and PR Log (www.prlog.org).
Sample Media Advisory
Use this media advisory 2 to 3 days before National Midwifery Week to promote your individual open house, or adjust it to publicize other events your practice is holding, such as a health fair, demonstrations, information forum, etc.
(Your Practice) Invites (Your Town/City/Area) Residents to Attend a National Midwifery Week (Event Name)
WHO: (Your Practice/Affiliate)
WHAT: National Midwifery Week Open House
(Your Practice/Chapter) is inviting all (Your Area) residents to attend its National Midwifery Week open house, where visitors can learn about the services midwives have to offer, as well as simple steps to take charge of their health and their lives.
In addition (List all activities taking place at your station, including free refreshments, prizes, local contests, etc.)
WHERE: (Your Practice Address)
WHEN: (Date, Time)
CONTACTS: (Your Name/Practice, Phone number, e-mail address)
Visit the American College of Nurse-Midwives (ACNM) consumer education website at www.DiscoverMidwives.com for more information about midwives and midwifery care.
American College of Nurse-Midwives
409 12th St SW, Suite 600, Washington, DC 20024-2188
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