We hope you’re as excited as we are about Midwifery Works! 2013—a major midwifery business conference coming to Tampa, FL,
October 3 – 6. As a special treat, here’s an interview with one of our
workshop speakers Barbara Hughes, CNM, MS, MBA, FACNM, NE-BC, a professional
with more than 28 years of experience as a certified
Barbara has been active in numerous professional
organizations, including ACNM, AWHONN, Lamaze International, the National
Perinatal Association, and the March of Dimes. She speaks on the local and
national level about women’s health care topics including clinical practice,
business, and leadership. Her upcoming workshop is titled SHIFT to Positive
Thoughts and Powerful Results.
Question: Tell us about SHIFT. What is it?
Answer: SHIFT is a powerful and practical tool to help individuals identify when
their thoughts are focused on something negative, referred to as "below
the line,"and helps them SHIFT to positive "above the
line" thinking. It's based upon years of neuroscience, organizational
development research, and work with clients and organizations throughout
many areas of business. My half-day workshop will give midwives the tools they
need to apply this knowledge to their professional and personal
Q: In your workshop description, you say that SHIFT can help
midwives attract what they want, maintain positive energy in the midst of
negativity, have greater mental clarity, and develop deeper personal
relationships. That sounds too good to be true. Have you seen this method
I have experienced it personally and have recently started using
this technique with health professionals. SHIFT was developed by
Cathy and Gary Hawk of Clarity International and they have been using it for
over 20 years with tremendous success. Currently there are only 4 SHIFT
faculty, and I am honored to be one of the first. I'm really looking forward to
introducing SHIFT to our profession at the upcoming Midwifery Works! meeting.
Q: A lot of midwives struggle with burnout. How can SHIFT make a
difference in their personal and professional lives?
The first step in SHIFT is to develop a deeper self-awareness of where
your thoughts are focused. Once a negative thought is identified, one of
the SHIFT tools, the Attention Guide, provides 49 positive or "above
the line" words to help one SHIFT to a positive thought. Of
course, SHIFT can't change the circumstances a midwife might be struggling
with, but it can help us change our response.
Q: As a leader, how do you use SHIFT in your daily life and what
results have come of it?
In today's complex world we are bombarded with negativity, from our
colleagues, organizations, and beyond. Learning how to focus on the
things I have the ability to impact in a positive way offers me relief
from the overwhelming negativity that surrounds us. I can prepare for my
day with intention by using one of the other SHIFT tools, the check-in. By
increasing my self-awareness I am better prepared to navigate through the day
maintaining more positivity, which is very empowering.
Q: How can SHIFT prevent newer midwives from getting pulled
into negativity, especially given the barriers they face in getting
By increasing self-awareness and using the tools of SHIFT, newer
midwives can develop healthy habits and boundaries in their professional
role right from the start! We have the ability to change our brains by
developing new neural pathways that focus on positive thoughts and let go of
the negative thoughts. Learning how to SHIFT as our day begins, SHIFT when
a challenge is encountered, and SHIFT to influence a positive workplace
culture is a powerful combination to support individual and organizational
To register for Midwifery Works! 2013 and Barbara Hughes’ workshop,
SHIFT to Positive Thoughts and Powerful Results, visit www.midwife.org/midwifery-works-2013. RSVP
to the Midwifery
Works! 2013 Facebook Event page to let your friends know
you’ll be there and see who else is joining you.