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Midwifery Works! is a fresh take on the annual fall Midwifery Business Network meeting. Whether you’re still in school, entering the workforce, or in the trenches, our inclusive program is packed with practical knowledge to enhance your career, your practice, and your professional life. Midwifery Works! 2013 will help you:

  • Explore and develop your business skills
  • Network with other midwives who have overcome practice challenges
  • Expand your practice using social networking

 

Online registration is closed.  You can register onsite.

General Information


Workshops, education sessions, and meetings will take place at the Tampa Marriott Waterside Hotel and Marina, Tampa, FL 33602.

All attendees of Midwifery Works! 2013 must register for the conference. Education sessions are included in the conference registration fee; you must register even if you do not plan to attend any education sessions.

DOME and A.C.N.M. Foundation members: if you plan to attend only your respective meetings and no education sessions, you must register for the conference but are not required to pay the registration fee.

MBN members are required to register and pay the full registration fee.

Registrants who wish to attend the A.C.N.M. Foundation Fundraiser may now add the event to their registration.

Housing Information


ACNM has an agreement with the Marriott Waterside Hotel and Marina beginning on Wednesday, October 2 through Saturday, October 5, 2013. We ask that you use only the official ACNM hotel to book your stay for Midwifery Works! 2013; the single rate per night is $139, double rate is $159 excluding taxes.

You must make your reservation by September 11, 2013 to be included in ACNM's hotel room block. Book your stay online or call 1-888-789-3090. If you make your reservations by telephone, simply say that you are a guest for ACNM's Midwifery Works! 2013 meeting.

Complete Schedule


Thursday, October 3

Registration/Check-in
Meeting Room 1 & 4 Foyer, Level 3

7:00 AM - 4:00 PM

Continental Breakfast (workshop participants only)
Meeting Room 1 & 4 Foyer, Level 3

7:30 - 8:00 AM

Workshop 1: Billing and Coding Part I: Primer
Meeting Room 1, Level 3

8:00 AM - 12:00 PM
CEUs: 0.4

Presented by Joan Slager, CNM, DNP, CPC, FACNM

This session is for the beginning provider and will introduce basic billing concepts such as:

  • CPT Codes – What You Get Paid
  • ICD-9 Codes – IF You Get Paid
  • ICD -10 – A Preview
  • Elements of Evaluation and Management Codes
  • Documentation Guidelines
  • Selecting the Correct Code
  • Obstetrical Coding


Workshop 2: Stop Selling - Start Attracting Clients: Sales Secrets that will Transform your Midwifery Business
Meeting Room 4, Level 3

8:00 AM - 12:00 PM
CEUs: 0.4

Presented by Sheri Taber

Learn the business acumen and tools you need to attract and engage each of your potential client segments. You’ll learn how to conduct an initial conversation that quickly establishes your understanding, expertise, emotional connection, empathy and value relevancy. Sherí takes the mystery out of creating confidence, comfort and new clients.

Find out what the world’s top sales professionals talk about with their customers, how they say it, how they close the biggest clients and create loyalty that yields repeat business and quality referrals – then customize it to catalyze your sales!

You can expect to:

  • Increase your client base
  • Learn to communicate the unique characteristics of the value your service creates and delivers for your customer
  • Understand how to analyze, quantify and communicate the missed opportunities, risks and costs of not using your service
  • Shift the customer emphasis from comparing alternatives to achieving their dreams and objectives
  • Developing high levels of client trust and credibility and neutralizing resistance to invest
  • Become an “advantage” and the “preferred provider” for your customers
  • Develop a strategic plan to identify and develop strategic partners and alliances and other key relationships

A.C.N.M Foundation Meeting
Greco Boardroom, Level 3
8:30 AM - 5:00 PM

 

Workshop 3: SHIFT to Positive Thoughts and Powerful Results
Meeting Room 4, Level 3

1:00 - 5:00 PM
CEUs: 0.4

Presented by Barbara Hughes, CNM, MS, MBA, FACNM, NE-BC

There is a secret to choosing to work with intention, passion and purpose. When we consciously choose thoughts that align all aspects of our work and life with what energizes us, we are more effective as leaders and team members. The challenge is to have a methodology to keep us intentionally focused and conscious throughout our day. This workshop focuses on a concept called SHIFT, based upon the latest neuroscience research, which helps individuals to choose the most effective thoughts to:

  • Attract what you want

  • Maintain positive energy when surrounded by negativity

  • Have greater mental clarity whenever you choose

  • Develop deeper personal relationships and better communication

 

It is also a value approach for leaders who want team members who:

  • Are more engaged and collaborative

  • Maintain positive enthusiasm throughout the work day

  • Create more team vitality and contribution

  • Develop deeper relationships with colleagues and clients

  • Connect more effectively in life and work

Workshop 4: Billing and Coding Part II: Advanced
Meeting Room 1, Level 3

1:00 - 5:00 PM
CEUs: 0.4

Presented by Joan Slager, CNM, DNP, CPC, FACNM

This session is for the more experienced provider or for the beginner who attended Part I. The focus of Part II is complex coding for common midwifery care to accurately reflect services provided and enhance revenue.

  • Coding Outside of Global Codes during Pregnancy
  • Coding for Complex GYN Encounters
  • Coding for Triage and Hospital Services
  • Using Coding for Data Collection and Productivity Measures


Welcome Reception for All Attendees
Waterside Patio & Riverwalk
5:30 - 7:00 PM

Friday, October 4

Registration/Check-in
Florida Salon VI Foyer, Banquet Level

7:00 - 8:00 AM

Welcome Breakfast, Sponsored by University of South Florida Department of Obstetrics
Florida Salon VI Foyer, Banquet Level

8:00 - 9:00 AM

A.C.N.M. Foundation Meeting
Greco Boardroom, Level 3

8:30 AM - 4:30 PM

DOME Meeting
Meeting Room 11, Level 3

9:00 AM - 4:30 PM

MBN Welcome Address
Florida Salon VI & V, Banquet Level

9:00 - 9:15 AM
Presented by Chris Kocis, CNM, DNP and Lorrie Kline Kaplan, CAE

Education Session: Start Attracting Clients: Three Critical Success Factors You Must Have in Place if You Want to Grow Your Practice
Florida Salon VI & V, Banquet Level

9:15 - 11:00 AM
CEUs: 0.175

Presented by Sheri Taber

What's your focus? What you focus on grows. Are you focused on the kinds of things that promote growth? Building a successful midwifery practice is about doing the right thing at the right time. It’s about putting the right systems in place and knowing what to do next.

Sherí offers a proven plan for transforming and catalyzing the growth of your business. She will walk you through the proven principles for achieving success and growing a sustainable practice that is built to last.

Step-by-step, Sherí provides the framework for you to hurdle common startup and seasonal stutters and stammers. She offers insight to overcoming the personal obstacles that prevent professional success and offers advice on the proven and practical systems and processes that must be in place whether you want to build a part-time practice or develop a multi-million dollar organization.

Break

11:00 - 11:15 AM

Education Session: Utilizing the NEW Perinatal Education Team - Strategies for Increasing Revenue, Creating Linkages and Strengthening your Practice
Florida Salon VI & V, Banquet Level

11:15 AM - 12:30 PM
CEUs: 0.125

Presented by Jennie Joseph, CPM and Kathy Bradley, IBCLC, ICCE, CCA (CD)

In today's economic climate don't overlook the childbirth education professionals and paraprofessionals, as they can not only increase revenue, but improve a patients sense of satisfaction with care from your office. Learn the different ways to create a one-stop birth"shop", and meet the needs that parents are looking for in today's competitive arena.

Lunch with the Experts
Florida Salon VI & V, Banquet Level

12:30 - 1:45 PM

Education Session: Overview of the CMS Electronic Health Record (EHR) Incentive Program (aka Meaningful Use)
Florida Salon VI & V, Banquet Level  

1:45 - 2:45 PM
Non-CE

Presented by Oon Soo Ung and Valerie Williams

Meaningful use is the set of standards defined by the Centers for Medicare & Medicaid Services (CMS) Incentive Programs that governs the use of electronic health records and allows eligible providers and hospitals to earn incentive payments by meeting specific criteria. This presentation hopes to provide a brief overview of the program and answer some of the following questions:

  • What is Meaningful Use?
  • Who is affected by Meaningful Use?
  • What are the stages and transitions of the CMS Meaningful Use program?
  • What requirements must an Eligible Provider/Hospital fulfill to qualify for “Meaningful Use” payments? How much will I receive as an Eligible Provider/Hospital?
  • How will Providers be penalized for failure to comply?
  • What are the Timeline and Key Dates of the Program?
  • What is the Physician Quality Reporting System (PQRS)?


Break

2:45 - 3:00 PM

Education Session: Developing a Business Plan and Budget
Florida Salon VI & V, Banquet Level

3:00 - 4:30 PM
CEUs: 0.15

Presented by Heather Shannon, CNM

Objectives:

  • Understand and apply the basic needs in developing a business plan.

  • Describe important principles needed to develop budget for business start up.

  • Identify common challenges in developing a business plan and budget.


Update on the Midwifery Value Proposition and Discussion of ACA Implementation
Florida Salon VI & V, Banquet Level

4:30 - 5:30 PM
CEUs: 0.05
Presented by Lorrie Kline Kaplan, CAE and Jesse Bushman

The participants will come to an understanding of the complexities around producing a valid, robust midwifery value proposition and the importance of having such a tool for use in advocacy. Participants will also understand some of the key issues around coverage of midwifery services within the plans offered through the Health Insurance Marketplaces.

A.C.N.M. Foundation Fundraiser
Waterside Patio & Riverwalk

6:30 – 8:30 PM
Tickets $50

Join the A.C.N.M. Foundation at Midwifery Works! 2013 for the “Premiere of Midwifery Living Legacies,” featuring highlights of 16 video interviews conducted during the ACNM 58th Annual Meeting in Nashville. This video history project – an ongoing endeavor – was produced by the Foundation’s OnGoing Group comprised of midwives age 65+ to preserve the history of 20th Century midwives. Come to the event, support the A.C.N.M. Foundation, and witness the launch of this marvelous initiative that honors our history by preserving midwifery legacies

 

Saturday, October 5

Registration /Check-in
Florida Salon VI  Foyer, Banquet Level
7:00 - 8:00 AM

MBN Continental Breakfast
Florida Salon VI & V Foyer, Banquet Level

8:00 - 9:00 AM

DOME Meeting (with breakfast and lunch)
Meeting Room 11, Level 3

ACNM update for DOME by Lorrie Kline Kaplan and Jesse Bushman
8:00 AM - 4:30 PM

MBN Business Meeting
Florida Salon VI & V, Banquet Level

9:00 - 11:00 AM

Break
11:00 - 11:15 AM

Education Session: Contract Negotiation - Midwifery Skills Put to Business Effect
Florida Salon VI & V, Banquet Level

11:15 AM - 12:30 PM
CEUs: 0.125

Presented by Mary K Collins, CNM, JD

Contract negotiations (whether for employment, property rental or a prenuptial agreement)require a skill set that most midwives already have and are well prepared to utilize.This discussion willreview some contract basics and the existing midwifery skills thatwill enable midwives to negotiate with the best of the boardroom.

Lunch-Table Talk
Florida Salon VI & V, Banquet Level
12:30 - 1:45 PM

 

Education Session: How to Integrate, Incorporate and Find Ways to Make Electronic Health Records Work in Your Practice
Florida Salon VI & V, Banquet Level  

1:45 - 3:00 PM
CEUs: 0.125

Presented by Karen King, CNM

After this session, the participant will:

  • Better understand the advantages and pitfalls of using EHR

  • Have a better understanding of Electronic Prescribing.

  • Have more knowledge and understanding of meaningful use as well as an understanding of who is eligible to participate.

  • Have easy access to finding resources for help with Electronic Health Records.

Education Session:  Promises and pitfalls on the road to collaborative practice
Florida Salon VI & V, Banquet Level

2:45 - 4:15 PM
CEUs: 0.15
Presented by Jan Kriebs, CNM, FACNM, Nancy Jo Reedy, RN, CNM, MPH, FACNM

This talk will review the development of a collaborative practice model and consider both the benefits and conflicts that can arise. Issues of teamwork, compromise and consensus building all go into creating a successful model.


Break
3:00 - 3:15 PM

Education Session: The National Quality Movement and Midwifery: Quality Assurance, Quality Improvement and Professional Preservation
Florida Salon VI & V, Banquet Level 

4:15 - 5:15 PM
CEUs: 0.1
Presented by Diana Jolles, CNM

Objectives:
1. Participants will restate the National Quality Forum (NQF) endorsed perinatal measures required Joint Commission beginning in January 2014.
2. Participants will examine opportunities for midwifery leadership within in the national quality movement and within quality assurance and quality improvement programs.
3. Participants will formulate an individualized quality assurance and quality improvement strategy using the ACNM Standard Setting Documents and the National Quality Forum Endorsed Measures relating to normal physiologic birth.
4.Participants will sign the “2014 Quality Pledge”

 

Florida Affiliate State Meeting  
Florida Salon VI & V, Banquet Level

5:30 - 7:30 PM

Sunday, October 6

Continental Breakfast
Florida Salon VI & V, Banquet Level

8:00 - 9:00 AM

Division of Standards and Practice Meeting
Greco Boardroom, Level 3 

8:30 - 11:00 AM

Education Session: Professional Preservation through Analysis of Variation within the 2012 ACNM Benchmarking Project
Florida Salon VI & V, Banquet Level

9:00 - 10:30 AM
CEUs: 0.15
Presented by Diana Jolles, CNM

Objectives:
1. Participants will identify the role of benchmarking in quality assurance and quality improvement.
2. Participants will differentiate research, quality assurance and quality improvement.
3. Participants will examine the results of the 2012 ACNM Benchmarking program.
4. Participants will categorize variations in midwifery practice within the 2012 ACNM.
5. Benchmarking Dataset according to Wennberg’s framework of “unwarranted variations in care”.
6. Participants will apply appreciative techniques to leverage midwifery-led positive deviance and decrease unwarranted variation.

Break
10:30 - 10:45 AM

Education Session: Group Prenatal Care Implementation Lessons Learned
Florida Salon VI & V, Banquet Level

10:45 AM - 12:15 PM
CEUs: 0.15

Presented by Jessica Brumley, CNM, PhD

Evidence increasingly supports the benefit of group based prenatal care programs such as Centering Pregnancy. Although midwifery has been supportive of this model of care, many barriers can be encountered that may prevent implementation or sustainability in clinical practice settings. This presentation will identify and offer suggestions for overcoming potential barriers.


 

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