Login

Return to Learn > Professional Resources and News Releases > News Releases > The American College of Nurse-Midwives Wins 2015 Gold Circle Video Award for Excellence in Association Communications from the American Society of Association Executives (May 1, 2015)

For Immediate Release
May 1, 2015
Contact: Damaris Hay
Email: [email protected]
Office: (240) 485-1856







Download PDF here



The American College of Nurse-Midwives Wins

2015 Gold Circle Video Award for Excellence in Association
Communications from the American Society of Association Executives

Silver Spring, MD - The American College of Nurse-Midwives
(ACNM) announced today it has been recognized by the American Society of
Association Executives (ASAE) with a 2015 Gold
Circle Award
in the video category for its submission: Midwives and the
Care They Provide. ACNM worked with public relations consultants JPA Health Communications and production company Juicebox
Design Communications
on
the video. The Gold Circle Awards competition is the premier association
marketing, membership, and communications award that recognizes excellence,
innovation, and achievement in association/nonprofit marketing, membership, and
communications programs. This year's competition received more than 190 entries
across 16 categories, including magazines, membership recruitment piece,
innovative communications, and video.



ACNM is thrilled to be honored with a Gold Circle Award by ASAE, said Lorrie
Kline Kaplan, CAE, CEO of ACNM. To date, our video about midwives and the quality care they
provide has received more than 15,000 views on YouTube, and drives home the
message that every woman deserves a midwife. Our video was created as part of a
consumer campaign, Our Moment of Truth, which shares
facts about midwives, answers questions about midwifery care and women's health,
and encourages women to consider all of their health care options. This award
will help us further the campaign's powerful messaging and hopefully, we can reach
even more women and families, Kaplan said.



This award recognizes associations who are
creating effective ways to communicate their messages including elements of
creativity, design, technology, and metrics, which measure the success of their
tactics and campaigns, said ASAE President and CEO John H. Graham IV, FASAE,
CAE. Marketing, membership and communications are crucial functions for any
association it's the primary means for sharing information with members and
staff as well as branding the organization to the global community.
Congratulations!



Entries for the Gold Circle Awards competition are judged consistently in each
category based on established criteria for excellence in
association marketing, membership communication and component relations
programs. In addition to a Gold Circle
Award
, a Merit Award formerly the Honorable Mention may be awarded. Judges
are experienced marketing, membership and communication professionals from
associations, nonprofits, and for-profit organizations.

The entries this year were excellent examples of marketing,
membership, and communication. It was a difficult decision for the judges to
select which organizations received the Gold Circle Awards, said Millie
Hurlbut, CAE, Director of Marketing at Association of the US Army and chair of
the Gold Circle Awards Committee. During the MMCC conference, there will be an education session with selected
winners who will present their programs, share what worked as well as lessons
learned. It will provide attendees with information they can take back to their
organizations.



For more information about the Gold Circle Award program, please visit www.asaecenter.org/goldcircle.



###

About the American College of Nurse-Midwives
The
American College of Nurse-Midwives (ACNM) is the professional association that
represents certified nurse-midwives (CNMs) and certified midwives (CMs) in the
United States. ACNM promotes excellence in midwifery education, clinical practice,
and research. With roots dating to 1929, our members are primary care providers
for women throughout the lifespan, with a special emphasis on pregnancy,
childbirth, and gynecologic and reproductive health. ACNM provides research,
administers and promotes continuing education programs, establishes clinical
practice standards, and creates liaisons with state and federal agencies and
members of Congress to increase the visibility and recognition of midwifery
care. Visit www.midwife.org for more information.

About ASAE: The Center for
Association Leadership


ASAE
is a membership organization of more than 21,000 association executives and
industry partners representing 9,300 organizations. Its members manage leading
trade associations, individual membership societies and voluntary organizations
across the United States and in nearly 50 countries around the world. With
support of the ASAE Foundation, a separate nonprofit entity, ASAE is the
premier source of learning, knowledge and future-oriented research for the
association and nonprofit profession, and provides resources, education, ideas
and advocacy to enhance the power and performance of the association and
nonprofit community. For more information about ASAE, visit www.asaecenter.org.

American College of Nurse-Midwives
409 12th St SW, Suite 600, Washington, DC 20024-2188
Phone: 240.485.1800
All rights reserved