ACNM to sponsor "Call the Midwife" on WETA
Many of our members have been eagerly anticipating the debut of Call the Midwife, a UK series that began airing Sunday, September 30 on PBS. Given the popularity that the series experienced in the UK, we believe this is an excellent opportunity to showcase the work of midwives today in the United States.
ACNM has partnered with WETA, the PBS station for the greater Washington, DC area, to air 24, 7-second ads beginning on Sunday, October 14. The ads will direct viewers to ACNM’s new public awareness campaign Our Moment of Truth: A New Understanding of Midwifery Care. Several ACNM affiliates, midwifery practices, and education programs have arranged for ads to appear on their local PBS stations as well. We encourage the entire ACNM community to explore this option.
Pricing is very reasonable, and some practices have even been able to secure funding through their hospital's marketing department. To find out if any ad spaces are still available, contact your local PBS station and they will direct you to the correct staff person. Your local station will also help with ad production. We recommend that you provide them with the Our Moment of Truth logo and consider the below sample script language, depending on your ad length:
"Brought to you by PBS members and the [insert affiliate, practice, or program name], committed to a new understanding of midwifery care. More at OUR MOMENT OF TRUTH DOT COM."